Why Innovation is So Important

Successful new products and services continue to be one of the most important revenue growth leaders for today's company's, yet so many new products or services fail.

In fact, a recent survey indicated that senior marketing executives even rate their company's efforts to successfully launch new products or services below par, thus creating a New Products Paradox: You need new products/services to succeed, yet your new products/services fail to succeed.

Product Launches vs. Corporate Profits (US)

Corporate Profits rise and fall with the number of new product launches.