Informational News
Markitecture strives to provide clients with an unmatched balance of marketing
expertise, focusing on technical analysis, insight skill, strategy,
creativity, and implementation services. Innovation Insights will bring you
informational news on the many methodologies defined and used by Markitecture.
Please return as often as needed, as this will be updated frequently.
Innovation Insights
Why Use Customer Segmentation
The Benefits of Market Segmentation
One of the main reasons market segmentation is critical to a company’s success is that no brand,
product or service can be all things to all people. Realistically, no company or brand can sustain
going after everyone, particularly in today’s global marketplace.
 Download the full paper as PDF
The Importance of Conjoint Analysis
Conjoint analysis is one of the terms used to describe a broad range of techniques for estimating
the value people place on the attributes or features that define a product and service.
Download the full paper as PDF
Apple iPhone
6% of Cell Phone Owners Say They Will Purchase it in the
Next Year – Market Leader or Below Expectations?
Download the full paper as PDF
Concept Testing
A Great Tool to Launch New Products.
Download the full paper as PDF
Super Bowl Commercial Recall
When Viewers Only Average Nine Percent Recall A Week After
the Game, Is $2.66MM For 30 Seconds Really Worth It?
Download the full paper as PDF
Why Online Research is Perfectly Legitimate
Many corporations have turned to the Internet as a tool to gather and
measure
consumer and business attitudes, perceptions, and intentions.
Download the full paper as PDF
Developing New Products and Services with Qualitative Marketing Research
Nine Applications You Can Use to Support Quantitative Surveys
Download the full paper as PDF |
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